Ferm Kombucha
Branding
Color palette
Label and Packaging Design
Collateral design
This project centers on developing a brand identity and visual presence for Ferm, a new kombucha brand. The name 'Ferm' comes from 'fermentation', the natural process that gives kombucha its probiotic power and distinct character. Crafted to support gut health, Ferm offers a refreshing, gut-friendly drink packed with live cultures and bold, natural flavors.
Our goal was to build a quirky, witty brand identity that brings Ferm to life with playful energy—capturing the essence of fermentation while appealing to a younger, health-conscious audience seeking both gut-friendly benefits and bold personality in every bottle.
We explored distinct visual motifs and palettes for each Ferm kombucha flavor, ensuring that every variant has a unique identity while feeling cohesive within the brand. Each design reflects the essence of its ingredients, helping consumers intuitively connect flavor profiles with the playful, expressive spirit of the Ferm brand.
