Barood - Dark, Spiced Rum
Barood (Hindi) / Gunpowder
noun | É¡ÊŒnËŒpaÊŠ.dÉš
An explosive mixture of substances in the form of a powder, used for making explosive devices and fireworks.
The packaging design for Barood, a dark spiced rum, essentially has it roots in the vibrant energy of Bollywood film posters from the '60s and '70s, and combines it with the bold, saturated colors and dynamic visuals of firecracker packaging in India.
Barood, meaning "gunpowder" in Hindi, encapsulates the explosive flavors and aromas that burst upon the first sip. The rich, fiery reds and deep, earthy tones reflect the intensity and complexity of the rum, while the hand-drawn sketches around the wordmark take their inspiration from the dacoit culture, once highly prevalent in East India. This packaging is as loud and captivating as the flavors within, creating an unforgettable visual experience that perfectly aligns with the boldness of Barood as a brand.
