Wayfarer - Landing Page
Landing page design
Typography and Color theory
Content Structuring
and Ideation
Extended brand guidelines
Wayfarer is a travel planning website that helps users seamlessly plan their next adventure—whether it’s booking flights, filtering destinations by experiences, or exploring sustainable travel options.
We designed a clean, intuitive landing page that showcases Wayfarer’s features and inspires wanderlust.
From wireframes to final design, we structured the content to balance exploration with utility, helping both casual travelers and seasoned explorers navigate their journey with ease. The result: a landing page that’s not only useful, but also evokes a sense of adventure.
The purpose behind the header design was to evoke a sense of adventure for our users, and have them dive into looking up destinations and experiences right away.
The yellow in the color palette allowed us to spark a sense of joy while users scroll through the website, and emphasize on CTAs, while the deep brown was paired with white to provide a stark contrast to assist legibility.
Travel blogs were a huge part of our client's marketing efforts. Making sure those are clearly accessible through their landing page was imperative, while also focusing on trending themes like 'Sustainable Travel'.
Scroll down to view the final design delivered to our client and see how all the sections tied together.
